Job Description

Coalition Technologies is seeking a detail-oriented and analytical Remote PPC / SEM Specialist to support paid search, Google Ads, Bing Ads, Facebook Ads, keyword research, campaign setup, campaign optimization, reporting, and performance analysis for client accounts. This role is ideal for someone with experience managing PPC campaigns, working with large data sets, and using performance metrics to improve ROI.As a PPC / SEM Specialist, you will help create, analyze, and optimize paid advertising campaigns across multiple industries. You will work closely with the Google Ads Manager, SEO team, and other stakeholders to ensure paid search strategies align with each client's brand, budget, and marketing goals.As a PPC / SEM Specialist, your duties will include:Conducting keyword research and writing ad copyStructuring campaigns and ad groups and determining the best campaign settingsWorking with large Google Ads data sets in ExcelUploading data and ad content using Google Ads EditorCreating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industriesOptimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online storesHelping ensure a strong return on investment for each client's marketing budgetConsulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goalsMonitoring campaign performance using reporting toolsAnalyzing campaign metrics and data to provide recommendations for improving performanceConducting A/B testing across ads and landing pagesReviewing traffic in Google AdsWorking on Facebook Ads campaignsStaying current with Google Ads updates, Bing Ads updates, new technologies, trends, and paid advertising best practicesSuccessfully completing Google Ads Certification if not already obtainedThe ideal candidate will have:Minimum of 6 months of experience managing SEM or PPC campaignsExperience with Google Ads Editor and Bing Ads EditorExperience using Google Keyword Planner or other keyword research toolsKnowledge of account KPI selection, measurement, and reportingAbility to work with large Google Ads data sets in Excel, including VLOOKUP and VBAPassion for marketing, advertising, and online content developmentStrong research abilities and excellent analytical skillsExcellent time management skills and ability to meet strict deadlinesAbility to adapt to a diverse and multicultural remote work environmentPassion for building and growing in a startup-style environmentAvailability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific TimeReliable remote workstation, including a fast computer, microphone, speakers, reliable internet, and reliable powerThe following experience is preferred but not required:One or more years of professional Google Ads experienceGoogle Ads CertificationBing Ads experienceFacebook paid advertising experienceHigh proficiency in Microsoft Excel, Gmail, Google Docs, and BasecampExperience with campaign reporting, performance analysis, and ROI optimizationExperience with A/B testing for ads and landing pagesCoalition Technologies is a fully remote company. Our team works remotely with the support of time tracking software, structured communication, and a company culture designed to help remote team members succeed. We have supported remote team members for more than a decade and welcome qualified applicants from around the world.For candidates located in California, New York, Washington, and Colorado, the starting base pay for this position ranges from $17 to $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. For candidates outside of California, New York, Washington, and Colorado, compensation may fall outside the listed range.J-18808-Ljbffr

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